BUNDABERG RUM BLENDING KIT

Bundaberg — Leo Burnett Sydney

PACKAGING AS THE EXPERIENCE

︎ As a premium offering created for Bundaberg Rum connoisseurs, every element of the limited edition Blending Kit was designed to reflect the craft that goes into making Australia’s most famous rum, from the wood of the barrels through to the copper of the stills.

Influenced by the materials and tools that make
Bundaberg Rum unique, the kit’s design echoes the steel narrow
gauge railway delivering sugarcane to the refinery.

BUNDABERG RUM BLENDING KIT

PACKAGING AS THE EXPERIENCE

Influenced by the materials and tools that make Bundaberg Rum unique, the kit’s design echoes the steel narrow gauge railway delivering sugarcane to the refinery.

Influenced by the materials and tools that make
Bundaberg Rum unique, the kit’s design echoes the steel narrow
gauge railway delivering sugarcane to the refinery.