EMLINGS

McDonald’s — Leo Burnett Sydney

Production Company: North Kingdom

HELPING MCDONALD’S FIND ITS MISSING MAGIC

︎ Emlings is a digital toy that brings the Happy Meal to life, reinvigorating the brand for a new generation.

Case study and more detailed look at the games here.

Rescue Emlings in the real world and help them rediscover their imagination by teaching them and watching them grow.