FOOTBALL ANALOGIES

Líbero Football Magazine — Leo Burnett Iberia

Production Company: Blur
Director: Federico Cummins

A CAMPAIGN WHERE WOMEN EXPLAIN TO MEN EVERY DAY SITUATIONS THROUGH FOOTBALL ANALOGIES

︎ "If they explain it to you with football, you get it" is the concept created by the agency to put across the message that Líbero is not just a football magazine, but also one that uses the world's most popular sport to talk about other topics such as culture, art and style, among others.

The campaign’s four ads quickly reached
more than 2 million views on YouTube (unpaid media).

FOOTBALL ANALOGIES

A CAMPAIGN WHERE WOMEN EXPLAIN TO MEN EVERY DAY SITUATIONS THROUGH FOOTBALL ANALOGIES

The campaign’s four ads quickly reached more than 2 million views on YouTube (unpaid media).

The campaign’s four ads quickly reached
more than 2 million views on YouTube (unpaid media).