MR. LEE TAILOR SHOP

Playstation — Leo Burnett Iberia

TAILOR SHOP TO SUPERHEROES AND VILLAINS


          ︎ In the new Playstation game, DC Universe Online, you can create your own superhero or villain by choosing powers, abilities and your custom suit.
Mr. Lee‘s Tailor Shop specializes in handcrafting custom suits for heroes and villains. So you can make your suit a reality and can live the same experience as the game in the offline world.
The live experience began deciding whether to be a hero or villain, fill out a questionnaire, and get measurements taken. The custom suit was first created within the game and then an illustrator drew a sketch and gave it to the client together with an estimate.










Mr. Lee´s Tailor Shop is our most successful launch campaign
since I’ve been working at Playstation.


Francisco Sayans. Interactive Media Manager, Playstation
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