IF YOU LOVE IT, PAY FOR IT
︎ MW Music Festival is a big, independent music event that promotes new artists and helps amateur bands become pros.
In this sense, MW wanted to make a statement about music piracy and how it affects the future of the industry.
A difficult task when 99% of our target downloads music for free everyday.
We found a way to give our message and engage with music fans, not accusing them of a crime, but sharing with them the stories behind the music.
We created timelines with iconic song titles and we told the complex stories behind those few minutes of talent.
In the end, we didn’t point the finger at fans. We inspired them.
From an era before Spotify, when music piracy was a thing.
