USE YOUR VOTE

Levi’s — FCB West

Production Company: Radical Media
Director: Benito Montorio

VOTING LOOKS GOOD ON EVERYONE


          ︎ We mashed up what feels like a National Geographic documentary with a music video to remind Americans that voting isn’t just a chore, but a powerful form of self-expression.

But we didn’t just make a film. We also turned stores into registration centers, made custom clothes, got employers to give employees time off to vote, and a whole bunch more—all to actually make a difference and get people to express themselves on election day.