JUST*

WWF — Leo Burnett Sydney

PACKAGING DESIGNED TO ELIMINATE PACKAGING

︎ Everyday we buy millions of household products that are essentially chemicals in plastic bottles. And every one of them puts more pressure on our already fragile environment.

So we got rid of the plastic and the chemicals by creating a range of natural, alternative products for WWF called just*. Each was 100% natural and packaged using recyclable and biodegradable materials.

Click here to read the One Show’s article about just*.

Using packaging to change perception our product design reflected the simple,
natural and organic nature of our idea and educated people on how to make the
switch to a more sustainable alternative.

JUST*

PACKAGING DESIGNED TO ELIMINATE PACKAGING

Using packaging to change perception our product design reflected the simple, natural and organic nature of our idea and educated people on how to make the switch to a more sustainable alternative.

Using packaging to change perception our product design reflected the simple,
natural and organic nature of our idea and educated people on how to make the
switch to a more sustainable alternative.